Yubi Invest
India’s Leading Fixed Income Platform
Making bond markets accessible and transparent for investors.
Client
Go-Yubi
Services
Visual Design UI & UX Design
Industries
Fintech
Date
January 2023
Problem
A large part of potential users (people who have invested in equity & FDs), merely know of the existence of bonds but encounter a huge learning curve while actually considering investing in bonds. The gap lies due to not only the lack of awareness about bonds but also the technical terms that are associated with it.
Solution
The whole process can be broken down into steps: Step 1: Explore The step that would require most info to be given In the form of flashcards for imp Terms To Remember but simplified In the form of a story with characters (each important term/factor is a character & story shows how each character affects the overall plot) Step 2: Shortlist Goal wise recommendations Advisory Hotlink Talk to an expert Step 3: Invest
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